Liza Bennigson

iphonefacebook

Do you experience a momentary sense of panic before hitting “Post?”

Afraid no one will “Like” what you wrote? Not sure what comments, memories or photos will resonate most with your alumni?

Believe me, I totally understand. I had that feeling too, until I learned to follow these simple steps to a successful Facebook page. 

Keep in mind that the goals of Facebook for any school community are to communicate upcoming events, tug at the heartstrings, foster nostalgia, and instantly get feedback from your community as to what means the most to them about your institution. Poster’s block can easily be cured by cruising around campus with an iPhone camera at the ready. Don’t overthink it! 

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